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Coffee shop owner hired beautiful models to serve customers.

Coffee shop owner hired beautiful models to serve customers.

A coffee house has a new tactic to keep Starbucks or any branded coffee shops at bay: naked female baristas. Baristas wearing only high heels, a thong, an apron and nothing more! The coffee shop just opened in Thailand, but already it's pulling in crowds eager to be waited on by servers with females with visible body curves. 

Parson Sukkom came up with the idea of hiring model Arisa Suwannawong after the rise of alluring coffee shops in the area.  “I’ve been in the entertainment industry for a few years, and I have a lot of friends who are daring baristas,” said Parson Sukkom. “Men have been screaming for something like this, with the female barista wearing swimwear craze.”

What they're doing is just a classier, daring Victoria Secret commercial in real life. They’re not going to be able to please everybody but in some way, they would be able to fantasize their sweetest desires. If people don’t want to sit there and see some classy women in classy outfits that just happened to be only an apron and hot heels and making coffees, then they can go get coffee where that’s not going on.

For Suwannawong: “I just did it out of the goodness of my heart to help the coffee shop,” the model, also said. “They are a new business and didn’t have customers so I just wanted to help.”

With a wholesome establishment, people in Thailand got issues with how they operate. The obscenity of the place is somewhat prohibited to some areas in Thailand that are why a lot of customers or even jealous competitors reported them to the authorities. The management and even the model, Suwannawong, already apologized to the community for the stunt.

Sukkom said in her statement, “There was no intention to be indecent, immoral or offensive. I posted the pictures online just as a way of marketing the business. I have apologized for this.”

But the apology wasn’t enough for the authorities, for the crime has been committed even if pictures of the model have already been taken down from the website. The owner said, “He didn’t realize it would break the law because the model in the photos still has clothes on.”

The owner insists that critics are overreacting to his business model and that the staff always keep it “professional.” The owner said, “He didn’t realize it would break the law because the model in the photos still had some clothes on.”
Sukkom may face 3 to 5 years imprisonment or a fine of 100,000 Thai baht ($3,160) for obscenity.

Nothing turns a good experience into a bad one like a coffee shop acting selfishly. The number one goal of a coffee shop should be to make a customer happy, and that extra effort will go a long way in positive word of mouth marketing.

We have gotten quite far on mostly word of mouth. If you can create a memorable experience for each customer them telling their friends about it is the best advertising you can buy. If this means switching out something they didn't prefer or honouring an expired coupon it is worth every penny to have them tell a friend the story about the excellent customer service they received.

We hope you had fun reading our article. Thank you.

Source: WB | Metro | Youtube


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